The Creative Drive
Creativity... An Added Extra Or Essential Aspect?
Creativity is no longer an added extra in the corporate world but an essential part of every aspect of a business. Product promotion and lead generation are two areas where this is especially relevant.
Nathaniel Sussman, the Sales Manager of 3 Minute Angels has long lived by the rule that professionals create while amateurs compete. “In a market that is growing everyday, it is becoming harder and harder to stand out from the crowd, long gone are the days where individualised stress balls with a company logo on them are going to ‘wow’ a potential client.”
The bar has been raised, for a brand to truly have a long standing effect on potential clients; it is going to have to do more than just give away a pen or two. The next step of the evolution of product promotion is here.
Consumers need to essentially feel your brand; we have come so far that for your brand to have that long standing, ‘stick in your brain’ effect, brands need to actually interact with the consumers.
Centennial Software along with the help of the 3 Minute Angels have taken that next step, they have broken the mould of corporate brand promotion by implementing a clever form of lead generation at corporate Golf Days. Planted at Hole fifteen (15), at a Golf Day in Roseville last Wednesday the 20th of February, the Angels were providing a well deserved massage to the corporate teams.
While the teams were receiving their much needed massage, the Angels would talk to company representatives about Centennial Software and the different aspects of some of their products. There was 5 minutes of uninterrupted, relaxed, easy, fun, enjoyable but most of all interactive lead generation.
To raise the bar for your next promotion, campaign, trade show, conference or event contact the 3 Minute Angels on 1300 66 20 22 or visit their website www.3minuteangels.com
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